For Sellers
Sell with a strategy.
Customized marketing to position your Tuscaloosa property, attract qualified buyers, and deliver a smooth, profitable close. Backed by data from every condo and home transaction in the market.
What the Tuscaloosa data says
13 days
Active median DOM in Tuscaloosa right now
100.8%
Of original list — what homes selling in 0-14 days average
92.7%
Of original list — what homes sitting 120+ days average
$22K
Avg net lost on a $275K home that takes 4 months to sell
From the most recent March 2026 residential market report.
Free Valuation
What is your property worth today?
Personalized valuation based on 24 months of verified WAMLS sales data, with active and pending context for your specific complex or block. No obligation. No spam.
Why list with Ben
What you can expect
Data-anchored pricing
Every listing recommendation is backed by recent WAMLS comps from the same complex or comparable block — not aspirational pricing borrowed from a different market.
Tuscaloosa-specific expertise
Deep familiarity with every condo complex in the market. I know which buildings move fast, which require longer DOM, and which lender pools work for non-warrantable units.
Marketing included
Professional photography, drone footage where it adds value, MLS syndication, social distribution, and digital ad placement. Standard.
Backed by Harwood Real Estate
Brokered by Harwood Real Estate with deep Tuscaloosa roots. Mentored by Neal DiChiara and Richard Harwood. Generations of local market knowledge behind every listing.
Process
How a listing actually works
Pricing call
I pull comparable sales from your complex or block, run the math against active and pending data, and walk you through a realistic range. Not a hopeful number. The pricing call is where most sales are won or lost.
Pre-listing prep
Walk-through to identify the 3-5 highest-leverage cosmetic fixes. Professional photography included, drone where useful, twilight shots for premium listings. No nickel-and-diming on presentation.
Listing copy and MLS strategy
MLS remarks that lead with concrete physical detail. Standardized syndication to Zillow, Realtor.com, Redfin. Listing goes live on the day that matches buyer activity for your tier.
Marketing and showings
Coordinated showings with feedback loops. Open houses where they help. Targeted social posts. Direct outreach to the buyer agents most active in your complex. Weekly written market activity reports.
Negotiation and close
I handle every offer with full analysis: what it pays you net of concessions, how it compares to comparable closings, what the buyer-side risk profile looks like. You see the recommendation. You make the call.
What's included
Every listing, every time
Common questions
Frequently asked
How is your commission structured?+
Standard structure is 6% of the sale price, typically split 3% to the listing agent and 3% to the buyer's agent. If I represent both sides, the total stays at 6%. All commissions are fully negotiable and disclosed in writing before you sign anything per recent NAR settlement requirements. I walk you through your full settlement statement so there are no surprises on closing day.
How long until my property is listed after I sign?+
Typically 7-10 days from agreement to live MLS, depending on photography scheduling and any pre-listing prep. We can move faster if needed.
What if my unit is non-warrantable?+
Most Tuscaloosa campus-area condos are non-warrantable. That changes which lender pools your buyers come from. I work with the local lenders who actively underwrite non-warrantable product and target marketing accordingly.
Can I list while my unit is tenant-occupied?+
Yes. We coordinate showings around tenant rights and Alabama landlord-tenant rules. Per AURLTA §35-9A-303, landlords must give tenants at least 48 hours' notice before entry. Many buyers in this market are investors who actively want a tenant in place at close, so a tenant-occupied unit can actually be a marketing advantage.
What if I need to sell quickly?+
Pricing is the lever. Properties priced at the recent sold median go under contract in days, not months. I can show you exactly where that number is for your unit before you commit.
Do I need to renovate before listing?+
Almost never a full renovation. Almost always a few high-leverage cosmetic moves: paint, lighting, decluttering, sometimes flooring. I tell you which dollar of renovation you will actually get back at close and which you will not.
Considering listing?
30-minute call to walk through your property, the comps, and a realistic timeline. No commitment. No pressure.